Notes from the team that runs what it builds.
What we learn building and operating our own products and client platforms.
The UAE Do Not Call Registry: what it means if you run a contact centre
Nine thousand numbers disconnected and AED 19 million in fines. What the telemarketing rules actually require, and which of them your phone system has to enforce for you.
21 August 2026Why your business email goes to spam, and the four records that fix it
Since 2026 Google, Microsoft and Yahoo reject unauthenticated bulk mail outright rather than filing it in spam. Here is what they check, in the order they check it.
21 August 2026n8n, Zapier or Make: which automation platform for a Gulf business
The three are not competing for the same job. The choice usually comes down to two questions: whether your data can leave the country, and whether somebody technical owns this.
21 August 2026What an ERP implementation actually costs in the UAE, and where the money goes
Published ranges run from AED 25,000 to over AED 500,000. The spread is not about the software. It is about how many of your exceptions you insist on keeping.
21 August 2026Cloud or on-premise phone system: the decision in five questions
Almost every business asks this the wrong way round, starting from the technology. Five questions about your business settle it faster, and four of them have nothing to do with telephony.
21 August 2026How we build software with AI agents, and what still needs a human
Agents write most of our code. They do not decide what to build, they do not review their own work, and they do not put their name on anything. Here is where each line sits and why.
Start with the problem.
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