A software company that stayed on the hook.
Smart Telecom started in telecoms and became a software company the way most useful things happen: clients kept asking for the thing after the thing.
We began by installing phone systems and contact centres. Clients then asked for the CRM behind them, then the email that had to reach the inbox, then the reporting, then the automation. At some point we were not installing other people's software any more, we were writing our own.
Today we own and operate six products, and we run the platforms more than twenty companies depend on. We build in Arabic and English because our clients work in both, and we operate our own infrastructure because handing that to someone else would mean handing over the part we are accountable for.
Start with the problem.
A short conversation is usually enough to tell whether this is something we should be doing for you.